About Us

STRICKLAND JEWELERS established 1888


In the year 1888, Mr. M. M. Strickland defined the Strickland tradition by being a Jeweler and Goldsmith with solid knowledge and a clear message – place honor and trust above profit, offer the customer the best possible value, and treat them fairly. For over a century, this ideology has passed, father to son, for four generations.

Today, the tradition of excellence continues at Strickland’s. Shelly Strickland III is a fourth generation jeweler and continues to operate the 120-year business with a commitment to honesty, knowledge and consumer protection.

He is a Registered Jeweler-Certified Gemologist, and gives Strickland’s the most up-to-date expertise and knowledge of gemstones. Though tradition has kept Strickland Jewelers in business for the past century, innovation has carried it into the 21st century. Constant investments in the cutting edge of jewelry technology, provides every Strickland customer with the best service available. Our high-tech laser equipment, in-house repairs, and GIA educated gemologist makes Strickland Jewelers a quality store. We offer watch repair, pearl stringing, appraisals, remounts and custom design.

Strickland Jewelers is a member of the prestigious American Gem Society. The American Gem Society is the only organization in the jewelry industry dedicated to consumer protection, proven ethics and gemological knowledge. The AGS carefully selects its members using extreme standards of excellence. Both of our gemologist were trained at the world renowned Gemological Institute of America (GIA) campus in Carlsbad, California.

Please visit Strickland Jewelers on the bypass in Enterprise, Alabama and see for yourself the difference. We appreciate the opportunity to serve you and your family for generations to come.

Copyright © 2014 All Rights Reserved by Strickland Jewelers