TAG Heuer watches are conceived for those who like to live up to challenges. The growing influence of the Swiss Watchmaker is based on three pillars: sport, lifestyle and heritage. A unique communication embodied by partnerships and ambassadors, who convey the brand’s open-mindedness. The most prestigious and avant-garde names join TAG Heuer. Among them: the Red Bull Racing Formula One team, the Monaco Formula 1 Grand Prix, the Formula E championship, the world’s top football leagues, Manchester United, trendsetter Cara Delevingne and actors Chris Hemsworth and Patrick Dempsey.
#DontCrackUnderPressure is much more than a claim: it’s a state of mind.